In 2001 Steinway launched the Essex line of pianos, rather unsuccessfully. Some experts say Young Chang was not up to the task of producing a premium quality piano which Steinway required.
In 2005 Steinway & Sons teamed up with the world’s largest manufacturer of pianos, Pearl River. Steinway chose Pearl River in part because they are known for producing some of the world’s finest pianos. This relaunch was VERY successful because Pearl River had the level of refinement, tooling and know how necessary to meet Steinway’s standards.
Pearl River pianos naturally rate equal to Steinway’s Essex line but are considered to be a significantly better value. This is due to the fact that Pearl River pianos sell for thousands less than the Essex. Why? Allow me to explain.
First, Pearl River charges Steinway a fee to build each Essex piano. Secondly, Steinway sells the Essex to their dealers for a profit. Finally, the dealer sell the Essex to the consumer for a profit. This triple mark up pricing structure is not condusive to achieving a low price.
I purchase directly from Pearl River eliminating the middle man, thus saving you thousands! Additionally, I have a SUPER low overhead business philosophy which allows me to sell for less than ANY piano dealer in Tampa, Clearwater St. Pete and beyond! In fact, I offer the only LOWEST PRICE GUARANTEE in Tampa Bay.
Lastly, here is a thought experiment. Would any manufacturer, which derives 100% of their revenue manufacturing a product, produce a superior version of the exact same product for a competitor?
Absolutely Not!!!
Visit one of Dave’s Piano Showrooms in Tampa Bay. He will go through the hierarchy which exists in the piano market, discuss differences in material selection and examine build quality differences in various manufacturers.
