Yamaha understood human psychology, and that celebrity endorsement is the single most powerful advertising weapon.  If you take the most well known classical concert pianist, violinist, fill in the blank….

These classical musicians can walk the streets of America completely unmolested.  Case in point; Joshua Bell is one of the world’s premier classical violinist. Bell performed six classical pieces in a busy DC metro station.  In just over 40 minutes only a handful of people paid him any attention and tipped him. Bell racked in a whopping $52 for his efforts. 

In contrast, a pop icon like Elton John, Alicia Keys, John Legend, Adele, Sam Smith, Lady Gaga, etc., etc.; musician which cater to the masses have no quiet enjoyment.  Yamaha cleverly puts pianos in the hands of these type of well known musicians.  Do this for decades with hundreds of musicians and you have very successfully created a musical instrument juggernaut!  

Ergo, buy a Yamaha, not because they are the best piano made, but rather because most piano buyers perceive that Yamaha is the best piano made. 

Yamaha, acutely aware of their marketing success, have monetized their brand to the stratosphere.  For example, this 5’3” baby grand piano made in Japan would sell for nearly $40,000 brand new!  Much like a Mercedes-Benz, Audi, BMW, etc., a new Yamaha piano drop in value precipitously win one accepts delivery to their home.

The best way to safeguard your harder money from heavy depreciation, is to purchase preowned.  This like new, 5‘3“ Yamaha baby grand in beautiful cherry wood, adorned with French provincial legs, and a harp shaped lyre is a wonderful example of depreciation, and now excellent value!

At just $12,500 one would be hard pressed to write a check for $25,000 more than the selling price of this piano for a new one. Especially considering that pianos are designed to last 60 to 70 years on average.

If you are looking for new or preowned piano visit Dave’s Piano Showroom of Tampa Bay!

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